As many women already know, there is nothing more empowering than having control over your own finances and future. Women are making great strides in today’s world, and many empowered women today are entrepreneurs and business owners. In fact, the statistics on women in business and women who own businesses just keep getting better. If you Google “empowered women” you can find a wide variety of topics, from successful career women, to women’s self-help sites, to women’s blogs, to home-based business opportunities, to stay-at-home moms who made it big with a product or idea that really paid off.The idea of women in business is not new. Women are the original mothers of inventions. If they need it and can’t find it, they invent it, market it, and sell it. Women juggle families and careers and still manage to donate, volunteer and support others. Some women are choosing to keep their traditional jobs and careers, while others have made the leap into entrepreneurship and have started their own home-based businesses.According to figures published by the DSA, Independent Research and Bureau of Labor Statistics:53 percent of all businesses in the US are home-based.
The home-based market has grown over 15 percent each year since 1995.
There are over 14 million home-based businesses in the US.
These home-based businesses generate over $1 trillion annually.
Direct selling accounts for a huge percentage of home-based businesses with sales of $30 Billion in the US and $100 billion worldwide.
Direct selling has added 175,000 people each week in the US and 300,000 worldwide.Did you know that the profile for a home-based business owner is predominately female, 35-54 years of age, who is married and most likely to be college educated? These women typically work on their businesses part-time. The majority of these women are involved in direct sales with companies that successfully empower women such as Avon, Cookie Lee, Creative Memories, Pampered Chef, Shelf Reliance/Thrive Foods, Jewels by Park Lane, Etc.Empowered women entrepreneurs and business women are quickly gaining the edge in the competitive world of marketing. Companies are changing how they design, produce and market products in order to appeal to these niche businesses and the women who own them.Because technology has made such great strides in the past decade, working from home is no longer something you have to dream about doing. Working from home is now a viable career option and a very realistic means to financial success.To decide if a home-based business is right for you, ask yourself where your talents or passions lay.Do you have an idea or an invention that you would like to market and distribute?Do you want to work on your business full-time or part-time?Are you interested in direct sales?Do you interact well with people?It is always best to set a realistic goal for yourself, thoroughly research any ideas you might have, and create a business plan for yourself. If you decide to go into direct sales, be sure that you understand how much time, effort and money you will need to invest before you start making money. Be certain that you understand the compensation plan of the company you are thinking of partnering with. Know if you will be required to recruit mass numbers of people to create “teams” in order to be successful. Research the company and check the complaint boards to make sure you are not joining a company with mostly negative reviews.If you feel that being in control of your own financial success will empower you and you are an entrepreneur, then a home-based business may be right for you!